GHOST PROTEIN FREE
Ghost Whey is lecithinated with sunflower and not soy, which makes the product soy free (lecithin is a fatty substance that attracts water, and therefore helps mixability). Proteases break down protein, Lactase breaks down lactose (see, biology isn’t always hard), and Bromelain is the family of protease enzymes found in pineapples - the same stuff that makes your mouth tingle, and what makes pineapple juice an effective meat tenderiser. Protein aside, Ghost have added a few digestive enzymes to their whey. I’m not sure the average person benefits tremendously from the faster absorption of whey isolates, but it is good to know that with Ghost, 60% of the protein you get is derived from higher quality isolates. This is quite interesting, and I’m not aware of any other company that is as transparent in their disclosures. What, you don’t trust my maths? Well, you can read this for yourself from Ghost’s “Full Disclosure Label” below. Starting with the protein, every 25g serving of protein comprises 50% isolates, 40% concentrate, and 10% hydrolysed isolates. This is quite reassuring, and should help alleviate a lot of the bloating and digestive issues some people experience with whey protein. Aside from whey protein, the product only contains flavourings, salt, enzymes, and thickeners.
One of the first things I noticed about Ghost Whey is the short ingredients list. Ghost is undeniably cool, so much so that I find myself keeping the empty tubs to add some much needed character to my shelf. Ghost products are available in the EU from their UK website, and you can easily find 20% off codes from various members of the Ghost fam (am I using that right?).
GHOST PROTEIN SKIN
The lifestyle approach is also reflected by their product line, which includes unique items like the skin detoxifying Glow, fruit & veg packed Greens, and brain boosting Gamer.
Unsurprisingly, Ghost sponsors a lot of fitness pros, but their influencer list (or fam, as the cool kids say) also include gamers and musicians. The company claims to be world's first lifestyle sports nutrition brand, and this emphasis on lifestyle is evident from their products, branding, and sponsored influencers. Ghost is a relatively young American brand co-founded in 2016 by Ryan Hughes (IFBB Pro) and Daniel Lourenco. Only downside is that Ghost Whey is only available in 2 lbs tubs, making it a somewhat pricey option for long term use. The Fruity Cereal Milk flavour is fantastic and creative, and I had no issues drinking this with water. 💰 Price: £34.99 (£28 with 20% influencer discount code)Ĭlean whey protein blend with a reassuring short ingredients list and uniquely transparent label. 🥛 Type: Whey Protein Isolate & Concentrate Blend While appearances certainly matter, ultimately we buy supplements for gains, so how does Ghost Whey stack up on the efficacy front?
Ghost has gone in a completely different direction, graffiti-ing their products with eye catching colours and an effortlessly cool logo. Get a plastic tub, apply a pseudo scientific or hardcore name (like “anabolic 5000”, or perhaps "mass xtreme”?) and you’ve got yourself a winner.
Maybe I’m desensitised, but most supplements seem to follow the same formula when it comes to branding. I don’t think I’ve ever liked a supplement’s branding as much as Ghost’s.
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