Managed integrated digital and social products across mobile, web, social, and experiential, as well as creative direction for clients including Mini, Toyota, DewTour, X-Games, Monster, RedBull, St.
Designed scalable, responsive web and digital assets for Walking Dead, Scandal, Dancing With The Stars, American Horror Story, and two consecutive AdAge top social Super Bowl campaigns.Built and designed an automated celebrity influencer bidding platform of GabBox, leveraging social data to drive design and user engagement improvements.Led the international development team to implement UI/UX strategies and design for product iteration from concept to execution, with over 50,000 unique users per month.
#Avocode mit tv
Worked with external technology partners like Samsung, Vestel, Technicolor, Gracenote, TVDB, and Dolby to develop cross-platform product integration and strategic M&A investment across smart TV lineup. Led all aspects of the UI/UX, product design, strategy, and creative direction, including brand integrations with global advertising sponsors, leading to over 1 million ad revenue after the product launch. Cofounded, designed, and led the development of the first dedicated app for live chats and celebrity-led, sponsored commentary around top television shows. Awarded Clio, Webby nominee, and best-in-class Snapchat distinction, defying expectations with 37 million views, 600k engagements, 60k product downloads. Led creative direction on Toyota Winter Olympics integrated campaign, website, digital products. Created Lexus XCC mobile products, campaigns, and experiences featuring emerging DJs/producers to connect brand and youth culture, increasing engagement by 220% and conversion by over 300% compared to the previous launch. Led a 360-degree integrated digital campaign and targeted app design for Microsoft Life, increasing engagement by 600%, with a massive lift in brand affinity over the previous campaigns. Developed and designed digital health applications to support community health workers through data-driven new media education for Partners In Health discovery project through Harvard. Acted as the product designer and founder for the first of its kind digital health mobile application enabling small, disease-based social support for CHOC Innovations program, with complimentary digital education experiences in health and wellness. Clients include Microsoft, Toyota, ESPN, Lexus, MINI, Amazon, P&G, Nat Geo, and Discovery. Founded a digital creative studio focused on digital products and multi-platform experiences across AR/VR, native iOS, video, web, UI/UX, and product design.
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